Eva Říhová












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            Mgr. Eva Říhová

            Marketing Specialist at KORID LK, spol. s r.o.; Volunteer Spokesperson for the Czech Red C
            Association of Liberec.


            Expertise and focus:                   I studied marketing communication and gained
                                                   experience in the private sector before spending

                                                   almost five years working on building and promoting
                                                   the brand of the Liberec Region. My expertise lies
                                                   primarily in marketing, strategic communication,

                                                   brand building, and public relations, particularly
                                                   in the public and non-profit sectors.

            Form of mentoring meetings:            Either way, online or offline

            Has an experience in:                  Career in the public sector
                                                   Career in the non-profit sector

                                                   Link to CV [ URL "https://www.linkedin.com/in/eva-
                                                   %C5%99%C3%ADhov%C3%A1-a9254a26/"]


            Previous mentoring experience: 

            Motivation:                            The reason why I want to become a mentor is that
                                                   I want to get to know a new environment. I want

                                                   to establish contacts with new, young and talented
                                                   people. If my experiences could help them in
                                                   their further development, it would be all the

                                                   better. A great motivation for me is further future
                                                   cooperation on possible other tasks or projects
                                                   that would not remain just on paper or in the

                                                   classroom, but would become real and transferable
                                                   into practice.

            Career guidance topics you can discuss •iIdentifying and utilizing one's skill set
            mentor:                                • Differences between academic and non-academic

                                                     careers


            Research related experience the mentor •sConsultation on preparation for a job interview
            share with the mentee:                 • Networking - introducing people in the field

                                                   • Participating in events together with a mentee
                                                     (conferences, symposia, fairs, etc.)
                                                   • Transition from academia to the private sector

                                                   • Project management


            Open to discuss topics related to familYesnd work–
            life balance:

            Language:                              Czech